eNews Articles


What Drives Engagement?

Aon Hewitt’s 2012 Trends in Global Employee Engagement report recently looked at which engagement drivers had the most positive impact on engagement and opportunity for improvement. According to the analysis, organizations are likely to get the highest return on investment in employee engagement if they focus on improving the following […]


Secrets of Effective Employee Recognition

New research by Bersin & Associates shows that recognition programs dramatically improve employee engagement and reduce turnover, yet 87% of organizations still rely on outdated tenure-based service level awards. Companies with recognition programs that are highly effective at improving employee engagement have 31% lower voluntary turnover than their peers with […]


Understanding Employee ‘Value Segments’

While businesses have spent more on employee reward and recognition programs in recent years to attract top talent and retain good employees, only 45.3% of employees feel meaningfully rewarded and recognized by those programs. According to a recent Maritz Motivation Solutions study, companies can improve the effectiveness of the reward […]


Customer Engagement Requires More Than Rewards

By themselves, rewards programs rarely create the full emotional attachment that brings true customer engagement. Engagement is built over time and comes from creating mutually beneficial relationships with customers. One of the keys to creating relationships is providing customers with direct access to company decision-makers through a feedback management system […]


CPG Receives 5th Consecutive Re-certification as Women’s Business Enterprise

Conyngham Performance Group (CPG, LLC), a Sales, Employee and Customer Engagement firm, received national re-certification for the fifth year in a row as a Women’s Business Enterprise by the Women Presidents’ Educational Organization, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC’s national standard of certification […]


Customer Experience Linked to Higher Revenues

Ongoing research on customer experience and its correlation with loyalty and revenue suggests a connection between a person’s customer experience with a given company and his or her willingness to spend more money with that company. Writing on SmartPlanet this month, Heather Clancy says that organizations should take a moment […]


Rewards Without Relationships Won’t Work

By themselves, rewards programs rarely create the full emotional attachment that brings true customer engagement. Allegiance Loyalty & Engagement Expert Kyle LaMalfa notes that engagement is built over time and comes from creating mutually beneficial relationships with customers. One of the keys to creating relationships is providing customers with direct […]


Linkage Leads to Peak Performance

A recent TNS Global Panel Study reveals that integrating employee, brand, and customer engagement is strongly connected to high performance. Research from across 23 countries has established four key insights that aim to increase the brand promise to customers and enable the growth of high performing companies: Develop better relationships […]


Make Sure Your Loyalty Program Makes Sense

Writing recently for Fast Company, author and customer engagement guru Don Peppers noted that loyalty programs have become ubiquitous in a variety of industries, risking over-use. Last year in the U.S. alone, researchers tallied more than 2 billion loyalty program memberships, which means the average U.S. household belongs to about […]