Industry Trends

74% of US businesses use non-cash awards to recognize and reward key audiences:



-Gift cards

US Businesses spend $76.9 billion annually on incentive merchandise, travel and gift cards

98% of businesses running non-cash programs:
Use merchandise, travel or gift cards
Spent $54.4 billion doing it

80% of companies with revenues between $10 and $100 million use non-cash incentives

85% of companies with revenues between $100 million and $1 billion use non-cash incentives

More than $27 billion is spent annually of non-cash incentives for the sales and channel marketing

-Incentive Federation Inc.