74% of US businesses use non-cash awards to recognize and reward key audiences:
-Merchandise
-Travel
-Gift cards
US Businesses spend $76.9 billion annually on incentive merchandise, travel and gift cards
98% of businesses running non-cash programs:
Use merchandise, travel or gift cards
Spent $54.4 billion doing it
80% of companies with revenues between $10 and $100 million use non-cash incentives
85% of companies with revenues between $100 million and $1 billion use non-cash incentives
More than $27 billion is spent annually of non-cash incentives for the sales and channel marketing
-Incentive Federation Inc.