Enterprise engagement is the strategic process of achieving financial or other goals by focusing on building relationships with the key people in business—customers, distribution partners, employees and vendors. To get the best results, engagement is implemented across the entire organization, from customers and channel partners to salespeople and other employees.
Organizations that are able to engage their people do better than those who don’t. There are dozens of studies showing a definitive connection between the ability to engage your salespeople (direct or indirect) and achieving your organizational sales and profit goals.
Studies from Towers Perrin, CLC-Genesee and Gallup have proven that companies grow, prosper and improve profitability through implementation of engagement strategies. Let CPG show you how!