Daily Archives: June 12, 2012

Customer Experience Linked to Higher Revenues

Ongoing research on customer experience and its correlation with loyalty and revenue suggests a connection between a person’s customer experience with a given company and his or her willingness to spend more money with that company. Writing on SmartPlanet this month, Heather Clancy says that organizations should take a moment […]

Rewards Without Relationships Won’t Work

By themselves, rewards programs rarely create the full emotional attachment that brings true customer engagement. Allegiance Loyalty & Engagement Expert Kyle LaMalfa notes that engagement is built over time and comes from creating mutually beneficial relationships with customers. One of the keys to creating relationships is providing customers with direct […]

Linkage Leads to Peak Performance

A recent TNS Global Panel Study reveals that integrating employee, brand, and customer engagement is strongly connected to high performance. Research from across 23 countries has established four key insights that aim to increase the brand promise to customers and enable the growth of high performing companies: Develop better relationships […]

Make Sure Your Loyalty Program Makes Sense

Writing recently for Fast Company, author and customer engagement guru Don Peppers noted that loyalty programs have become ubiquitous in a variety of industries, risking over-use. Last year in the U.S. alone, researchers tallied more than 2 billion loyalty program memberships, which means the average U.S. household belongs to about […]