The Art of Motivation

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An Incentive Industry Primer by IMA —

“The Art of Motivation” is an incentive primer developed by the Incentive Marketing Association. It is designed to provide a step-by-step guide into every aspect of motivation program planning from the psychology of motivation through program execution.

  1. The Basic Psychology of Motivation
  2. How to Motivate
  3. The Incentive Program
  4. Types of Incentive Awards and Incentive Promotions
  5. Choosing the Award
  6. Executing the Incentive Program

Download: IMA – Art of Motivation