Industry Articles

Beauty Industry Report, a leading industry publication, featured a guest column by Nick Conyngham, CPG’s Chief Performance Architect. Nick discussed the power of Engagement Marketing.

By The Incentive Marketing Association —

Like all businesses, the incentive industry has its own unique vocabulary and jargon. The Incentive Marketing Glossary defines dozens of terms …

By The Incentive Marketing Association — “Example of an Incentive Program” was developed by the Incentive Marketing Association to provide

An Incentive Industry Primer by IMA — “The Art of Motivation” is an incentive primer developed by the Incentive Marketing

By The Incentive Marketing Association — Incentive programs are a proven tool to motivate participants to improve performance. “How to