Incentive Marketing Glossary

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By The Incentive Marketing Association —

Like all businesses, the incentive industry has its own unique vocabulary and jargon. The Incentive Marketing Glossary defines dozens of terms … not only those used by incentive professionals but also advertising, marketing and general business terms.

A Description of  Terms used in Incentive Marketing

  1. Advertising / Marketing
  2. Awards / Rewards
  3. Employee Performance / Evaluation
  4. General Business Terms
  5. Incentive Programs
  6. Incentive Program Applications
  7. Incentive / Recognition Product And Service Suppliers
  8. Motivation Principles And Theories
  9. Organization Culture, Business and People Strategy and Tactics
  10. Recognition

 Luke Glendening