An Incentive Industry Primer by IMA —
“The Art of Motivation” is an incentive primer developed by the Incentive Marketing Association. It is designed to provide a step-by-step guide into every aspect of motivation program planning from the psychology of motivation through program execution.
- The Basic Psychology of Motivation
- How to Motivate
- The Incentive Program
- Types of Incentive Awards and Incentive Promotions
- Choosing the Award
- Executing the Incentive Program
Download: IMA – Art of Motivation