CPG - Who We Are
Conyngham Performance Group (CPG) is a comprehensive Engagement Agency dedicated to enhancing the performance of customers, sales channels, and employees. Our mission is to create impactful strategies that yield measurable and meaningful outcomes for organizations.
With a focus on brand and customer loyalty, sales channel effectiveness, and employee engagement, CPG leverages resources to develop tailored programs that drive results. Our team is comprised of experienced incentive marketing veterans who understand the critical role that engaged partners and employees play in achieving business objectives, and we are committed to creating an environment where motivation and recognition thrive.
If your organization aims to inspire and engage its workforce while strengthening customer connections and loyalty, CPG is here to deliver significant results that matter.
“Listen to your clients then develop innovative strategies
that result in brand loyalty and impact both the top and bottom lines.”
– Nick Conyngham, CPG Chief Creative Architect
Our philosophy is pretty simple. We are building relationships for the journey, not the destination.
By the Numbers
of US businesses use non-cash awards to recognize and reward key audiences.
Spent annually on rewards for sales staff, employees, channel partners and customers.
of organizations rate the overall sentiment on their incentive marketing business as positive or very positive.
of companies with revenues between $10 and $100 million use non-cash incentives.
of companies with revenues between $100 million and $1 billion use non-cash incentives.
Some Quick Stats
“84% of U.S. businesses spend over $175 billion annually on award points, gift cards, trips and travel, merchandise, and experiential rewards to reward their sales staff, employees, channel partners and customers.”
– Incentive Federation Inc.
“Recognition has been shown to improve employee engagement with employees’ work and the organizations that employ them.”
– Gallup, the Corporate Leadership Council, Towers Perrin
“86% of organizations rate the overall sentiment on their incentive marketing business as positive or very positive.”
– Incentive Marketing Association
“47% of organizations expect an increased use of points-based rewards over the coming years with 49% anticipating usage parity.”
– Incentive Marketing Association