MARKETING AND BRAND STRATEGY

There are times when a client truly needs that spark of an idea… one that "hits the nail on the head!" It is at these times when we are at our best, when we are assisting our clients not only in the assessment of the opportunity, truly seeing the forest from the trees, but also by providing the right options at the appropriate time.

CPG will work with you to design and develop the right solution based on our experience in the following areas: Incentive Programs (travel, merchandise, award cards, etc.), Sales Meetings, Production Services, Communications (print, web) and Consumer Promotions.

Program identity is not just a logo or a theme. Though these are clearly the most visible components, identity is what makes your program special and unique. It expresses your company's goals, values and business culture and should be reflected in every aspect of the program.

If you are introducing a new program or conducting an annual event, CPG knows how to deliver in the areas of incentive programs, sales meetings and customer loyalty every time.

WEB AND PRINT COMMUNICATIONS

Our programming and design teams are experienced in the latest technologies and can provide fully functioning program websites. In many cases, we can deliver within days of earning the assignment.

In addition to website design and development, CPG specializes in the design and marketing of e-mail campaigns. From creative design to implementation, we can assist you in delivering an effective e-mail campaign to promote your program and greatly impact its desired results!

Our creative designers are experienced in the B-to-B, B-to-E and B-to-C environments and come from both the client and advertising worlds. We bring the right talent together for each opportunity, to maximize the impact of your marketing spend.

We will work with you to develop the precise look and feel for communications that will stand out and really engage your target audience. Whether it's a monthly newsletter, a quarterly postcard mailing or a full-scale communications campaign, CPG will deliver a solution that will "get noticed."

SALES MEETINGS AND INCENTIVE TRAVEL

At CPG we are always looking for a challenge. "Can you help us set up a meeting in 3 months?" or "My current incentive travel company is great at fulfillment but they don't provide any new ideas or creative thinking regarding their itineraries"… This is music to our ears. Nothing distinguishes us from the competition more than our ability to think more creatively and deliver more efficiently.

Today's competitive environment does not allow incentive companies the luxury of taking business for granted... and we don't!

We not only challenge ourselves, we challenge our suppliers to help make our clients' programs successful. We know that we are only as good as our last program. Can you afford to continue working with a company that does not have this philosophy?

PRODUCTION SERVICES

Have you ever run a sales meeting during which it became obvious that the travel company's and the production company's objectives were not aligned with yours?

The problem with many of today's suppliers is that they put their own interests before the clients'. Since our roots are in the group incentive and meeting travel industry, we make certain our client always comes first and we ensure that the message you want projected, truly reflects the brand and image of your company.

Whether your needs are of the live variety (trade shows, sales meetings, product launches or user conferences) or you require a more cost effective solution (video - training, motivation, new product introductions) we are your source for the most targeted solution.

MERCHANDISE INCENTIVE PROGRAMS

From solution design through theme development, communications, tracking, measurement and award issuance, we strive to create the most exciting and motivating experience for your employees and sales channel.

For more information about our capabilities, please click here.