Case Studies

Sample Case Studies that demonstrate the type of work CPG and our partners can provide for you:

Food Service Division of one of the largest Consumer Products companies in the US looking to build consumer database and increase consumer loyalty

  • Over 25,000 consumers over 30 years have participated
  • Box tops are sent from qualified food products
  • Box tops are verified and points are deposited into personal point bank accounts
  • Points can be redeemed for merchandise from both print and on-line catalogs

Retailer wanting to reduce employee turnover and increase employee satisfaction

  • 45,000 participants over 10 years
  • Participants earn points based on achieving 12 to 14 annual corporate objectives
  • Personal performance statements are issued quarterly
  • Points can be redeemed for merchandise from both print and on-line catalogs

Auto Parts Supply Retailer wanted to increase loyalty of technicians and installers

  • Approximately 50,000 participants have participated for 25 years
  • Participants send in sales information on qualified products
  • Sales information is verified and points are deposited into personal point bank accounts
  • Points are redeemed via web and IVR for merchandise

The number one hair care products company servicing professional salons was looking to grow loyalty among its Distributor and Store Channels

  • 1200 Distributor Sales Consultants and 800 store personnel are participating in this 5 month program
  • Distributor Sales Consultants earned points on qualified products after achieving sales goals
  • Store personnel earned entries into a sweepstakes based on achievement of sales goals
  • Distributor Sales Consultants redeem points from an award catalog and Store Personnel won a one-minute “run” through the award warehouse

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CHALLENGE:

Communicate and drive a new sales culture.

A Johnson & Johnson Company was looking for a unique way to improve communications while sharing success stories throughout the sales organization, during the pivotal first 6 months of launching a new training initiative.

AUDIENCE:
  • Internal Sales Channel
STRATEGY:
  • Design and develop a monthly e-newsletter campaign
STRUCTURE:
  • Promote the positive impact the new process has made to successful individuals’ careers
  • Share with the sales organization, the techniques and best practices currently utilized
  • Reinforce training / technique elements
  • Obtain success stories via carefully conducted telephone interviews
  • Create excitement and willingness to participate in interviews by printing a photo of the participant and offering a sweepstakes prize
CPG SERVICES:
  • Program Consultation and Management
  • Creative Communications Plan
  • Telephone Interview Process and Copywriting
  • Newsletter Production and Distribution
  • Sweepstakes Prize Issuance