Incentive Marketing Resources

A member of the Incentive Marketing Association (IMA), CPG is a leader in the incentive industry and the development of incentive marketing programs for business .

The IMA has many helpful resource articles on the use of incentive programs, research, best practice and case studies. We have included a link to a few of these articles — Incentive Marketing Glossary, Example of An Incentive Program, The Art of Motivation and How to Develop and Incentive Program.

For more information about IMA and the incentive marketplace, visit www.incentivemarketing.org