CPG http://www.cperformancegroup.com Incentive Programs Designed for Growth Tue, 03 Jan 2012 17:11:25 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Incentive Marketing Glossary http://www.cperformancegroup.com/articles/incentive-marketing-glossary/ http://www.cperformancegroup.com/articles/incentive-marketing-glossary/#comments Wed, 31 Aug 2011 13:00:58 +0000 CPG Admin http://www.cperformancegroup.com/?p=245 By The Incentive Marketing Association

Like all businesses, the incentive industry has its own unique vocabulary and jargon. The Incentive Marketing Glossary defines dozens of terms … not only those used by incentive professionals but also advertising, marketing and general business terms.

A Description of  Terms used in Incentive Marketing

  1. Advertising / Marketing
  2. Awards / Rewards
  3. Employee Performance / Evaluation
  4. General Business Terms
  5. Incentive Programs
  6. Incentive Program Applications
  7. Incentive / Recognition Product And Service Suppliers
  8. Motivation Principles And Theories
  9. Organization Culture, Business and People Strategy and Tactics
  10. Recognition
]]> http://www.cperformancegroup.com/articles/incentive-marketing-glossary/feed/ 0 Example of An Incentive Program http://www.cperformancegroup.com/articles/example-of-an-incentive-program/ http://www.cperformancegroup.com/articles/example-of-an-incentive-program/#comments Wed, 31 Aug 2011 13:00:34 +0000 CPG Admin http://www.cperformancegroup.com/?p=258 By The Incentive Marketing Association

“Example of an Incentive Program” was developed by the Incentive Marketing Association to provide you a fictitious example of how a program might be operated. But, your goals and challenges aren’t fictitious … they’re real. CPG can provide real programs with real solutions to overcome your real-world challenges.

Download: Example of an Incentive Program

]]> http://www.cperformancegroup.com/articles/example-of-an-incentive-program/feed/ 0 The Art of Motivation http://www.cperformancegroup.com/articles/the-art-of-motivation/ http://www.cperformancegroup.com/articles/the-art-of-motivation/#comments Wed, 31 Aug 2011 13:00:30 +0000 CPG Admin http://www.cperformancegroup.com/?p=243 An Incentive Industry Primer by IMA

“The Art of Motivation” is an incentive primer developed by the Incentive Marketing Association. It is designed to provide a step-by-step guide into every aspect of motivation program planning from the psychology of motivation through program execution.

  1. The Basic Psychology of Motivation
  2. How to Motivate
  3. The Incentive Program
  4. Types of Incentive Awards and Incentive Promotions
  5. Choosing the Award
  6. Executing the Incentive Program

Download: IMA – Art of Motivation

]]> http://www.cperformancegroup.com/articles/the-art-of-motivation/feed/ 0 How to Develop an Incentive Program http://www.cperformancegroup.com/articles/how-to-develop-an-incentive-program/ http://www.cperformancegroup.com/articles/how-to-develop-an-incentive-program/#comments Wed, 31 Aug 2011 13:00:05 +0000 CPG Admin http://www.cperformancegroup.com/?p=253 By The Incentive Marketing Association

Incentive programs are a proven tool to motivate participants to improve performance.

“How to Develop an Incentive Program” was prepared by the Incentive Marketing Association to lead you through the steps in program planning and development, starting with establishing objectives through analyzing the success of the program.

There’s no better way to ensure the success of an incentive program than by partnering with professionals. The CPG Team has decades of experience in developing and operating successful programs for a wide range of industries: automotive to healthcare … financial to office products.

Download: How to Develop an Incentive Program

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