Industry Articles
Incentive Marketing Glossary
By The Incentive Marketing Association Like all businesses, the incentive industry has its own unique vocabulary and jargon. The Incentive Marketing Glossary defines dozens of terms … not only those used by incentive professionals but also advertising, marketing and general business terms. A Description of Terms used in Incentive Marketing Advertising / Marketing Awards / [...]
Example of An Incentive Program
By The Incentive Marketing Association “Example of an Incentive Program” was developed by the Incentive Marketing Association to provide you a fictitious example of how a program might be operated. But, your goals and challenges aren’t fictitious … they’re real. CPG can provide real programs with real solutions to overcome your real-world challenges. Download: Example of [...]
The Art of Motivation
An Incentive Industry Primer by IMA “The Art of Motivation” is an incentive primer developed by the Incentive Marketing Association. It is designed to provide a step-by-step guide into every aspect of motivation program planning from the psychology of motivation through program execution. The Basic Psychology of Motivation How to Motivate The Incentive Program Types [...]
How to Develop an Incentive Program
By The Incentive Marketing Association Incentive programs are a proven tool to motivate participants to improve performance. “How to Develop an Incentive Program” was prepared by the Incentive Marketing Association to lead you through the steps in program planning and development, starting with establishing objectives through analyzing the success of the program. There’s no better [...]
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