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Sample Case Studies that demonstrate the type
of work CPG and our partners can provide for
you:
Food Service Division of one of the largest
Consumer Products companies in the US looking
to build consumer database and increase consumer
loyalty
- Over 25,000 consumers over 30 years have
participated
- Box tops are sent from qualified food products
- Box tops are verified and points are deposited
into personal point bank accounts
- Points can be redeemed for merchandise from
both print and on-line catalogs
Retailer wanting to reduce employee turnover
and increase employee satisfaction
- 45,000 participants over 10 years
- Participants earn points based on achieving
12 to 14 annual corporate objectives
- Personal performance statements are issued
quarterly
- Points can be redeemed for merchandise from
both print and on-line catalogs
Auto
Parts Supply Retailer wanted to increase loyalty
of technicians and installers
- Approximately 50,000 participants have participated
for 25 years
- Participants send in sales information on
qualified products
- Sales information is verified and points
are deposited into personal point bank accounts
- Points are redeemed via web and IVR for
merchandise
The number one hair care products company
servicing professional salons was looking
to grow loyalty among its Distributor and
Store Channels
- 1200 Distributor Sales Consultants and 800
store personnel are participating in this
5 month program
- Distributor Sales Consultants earned points
on qualified products after achieving sales
goals
- Store personnel earned entries into a sweepstakes
based on achievement of sales goals
- Distributor Sales Consultants redeem points
from an award catalog and Store Personnel
won a one-minute "run" through the
award warehouse
CHALLENGE:
Communicate and drive a new sales culture.
A Johnson & Johnson Company was looking
for a unique way to improve communications
while sharing success stories throughout the
sales organization, during the pivotal first
6 months of launching a new training initiative.
AUDIENCE:
o Internal Sales Channel
STRATEGY:
o Design and develop a monthly e-newsletter
campaign
STRUCTURE:
o Promote the positive impact the new process
has made to successful individuals' careers
o Share with the sales organization, the techniques
and best practices currently utilized
o Reinforce training / technique elements
o Obtain success stories via carefully conducted
telephone interviews
o Create excitement and willingness to participate
in interviews by printing a photo of the participant
and offering a sweepstakes prize
CPG SERVICES:
o Program Consultation and Management
o Creative Communications Plan
o Telephone Interview Process and Copywriting
o Newsletter Production and Distribution
o Sweepstakes Prize Issuance
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