Incentive Marketing Glossary
31
August
2011
By The Incentive Marketing Association
Like all businesses, the incentive industry has its own unique vocabulary and jargon. The Incentive Marketing Glossary defines dozens of terms … not only those used by incentive professionals but also advertising, marketing and general business terms.
A Description of Terms used in Incentive Marketing
- Advertising / Marketing
- Awards / Rewards
- Employee Performance / Evaluation
- General Business Terms
- Incentive Programs
- Incentive Program Applications
- Incentive / Recognition Product And Service Suppliers
- Motivation Principles And Theories
- Organization Culture, Business and People Strategy and Tactics
- Recognition
Download: IMA – Glossary 2009
-
As a Certified Women's Business Enterprise, we focus 100% of our efforts on improving the performance of the people that impact our clients business: its Customers, Employees and Sales Channel.